Each of these quadrants is discussed in more depth later in this article.Īnytime you’re considering making a pivot in your business, it’s helpful to also perform a SWOT analysis. The matrix is divided into four quadrants based on market growth and relative market share.

It can also help companies identify a new product to introduce to the market. The BCG matrix gives the business a framework for evaluating the success of each product to help the company determine which ones they should invest more money into and which they should eliminate altogether. Most companies offer a wide variety of products, but some deliver greater returns than others. The matrix helps companies identify new growth opportunities and decide how they should invest for the future. What is a BCG matrix?Ī BCG matrix is a model used to analyze a business’s products to aid with long-term strategic planning. More than 50 years after its inception, the BCG matrix model remains a valuable tool for helping companies understand their potential. The BCG model has been used since 1968 to help companies gain insights on what products best help them capitalize on market share growth opportunities and give them a competitive advantage. Business models are based on providing products or services that are profitable now, but a good business strategy also asks, “What about the future?” Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative market share.

Bcg matrix of apple pdf